Study Task 9 - collective enterprise

My group for the collective enterprise task is Briony, Pypah and R'Shaun. When grouping together we realised that we had a range of different skills and strengths. Two of our team members have experience in character designing, with the other two with skills in editing and story boarding. We decided to form a studio that produced character based explainer videos for educational or promotional messages. I made a to do list after our meeting and split the roles up accordingly. 

To Do

Mission Statement

USP

Roles [specialist skills + how the team works together + channels of communication]

Target market

Competitors + their USP’s + what they’re lacking in

Our USP

Marketing [social media, best way to be seen by our potential clients]

Website

LinkedIn

7 P’s (product, price, promotion, place, process, people, physical evidence)

Costing + overheads [employees, software, space atc.]

Pricing for clients + where profit is made + potential investment opportunities once enough is generated

Branding [Logo, slogan, business cards, contact info, etc.]

Roles

PYPAH

Branding

Employee avatars

Business cards

BRIONY

Finance

Expenses

Pricing for clients

Hourly rate

Profit + loss expectations

R’SHAUN

Market research (competition, potential clients + competitive pricing)

Character design

Layout + overall visual

CATRIONA

Producer

Client liaison (communicating brief from client to studio)

Editor

Background Design

Social media  + online presence