Gas Networks Ireland - Progress Naturally.
Progress Naturally is an animated advertisement made by a studio in London called SEED. Through researching the process of making this animation, I discovered that the paper world and paper characters were first created using paper as a stop motion set, then recreated in CGI and animated from there. SEED state that this is process is used because clients tend to change their mind about different elements of the project throughout the production process and these are easier to adjust if they are digital, rather than re-shooting the stop motion. This has made me realise the extra difficulty stop motion might cause if I was to create a stop motion animation in response to a live brief from a client.
https://www.seedanimation.com/about
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